An effective email marketing strategy is more than just a few images placed around a bunch of text trying to get the reader to click on a link or take the next step. It’s about flow and a nurturing your end user so that they don’t feel like just another email owner subject to the typical mass email efforts of a bland and boring company. Here’s why we, here at KloudBuzz, are different.
Our digital media experts are some of the savviest when it comes to email marketing. As you may already know, email marketing has changed over the past few years, but did you know that approximately 280 billion emails are sent daily today and that figure is expected to increase to over 333 billion by the end of 2021?
If you’re going to be sending an email to past, present, and future clients, it better be clear, concise and effective.
More effective than SEO, PPC, and content marketing, you can’t just click send on an email and hope it performs the way you need it to without proper structure, management, and diligent thought.
PERSONALIZED EMAIL AUTOMATION
Personalized message to your audience:
It’s amazing that over 70% of businesses overlook the use of personalization in their email marketing communication efforts with their database. Don’t worry though, we’ve got you covered and we’re all about being personable with our clients and that sort of attention finds its way into your email marketing efforts.
Let’s not forget how important segmentation is when trying to maximize email marketing as a strategy in your company’s bag of com tools. Behavioral segmentation means that when a reader of your email takes action like clicking on a link you’ve provided in an email, they are then dropped into a particular funnel so that the necessary sequence of emails or subsequent correspondences are taken to increase the possibility of a sale, or referral.
READY TO EARN MORE CLIENTS?
If you’re in need of email marketing, be sure to contact us today about getting your email strategy created and managed by one of our KloudBuzz email marketing experts.